When was the last time you sat in a classroom? I honestly don’t remember. Can you imagine sitting in a training session for eight hours a day? It’s hard enough to pay attention on an hour-long Zoom call.
Learning is going mobile, which is good because we humans have the attention span of a goldfish. The average person can pay attention for about 8 seconds. For employee training and education to be effective, we need to cater to today’s learners. That means sharing relevant and engaging content, and we learn best when information is delivered in short, easily-digestible microcontent.
Boost your mobile learning strategy with microcontent
As of June 2019, according to data from SlickText, 96% of Americans own a mobile phone of some kind. What does that mean for your mobile learning strategy? It means that your employees can take their training and mobile learning programs with them everywhere they go.
The best type of content for mobile learning is microcontent. Microcontent consists of bite-sized, stand-alone information and should be kept short (under 5 minutes). Microcontent comes in many forms, such as diagrams, infographics, flashcards, pod casts, short quizzes, videos, social media, and much more.
Microlearning is mobile-friendly
Microlearning helps learners by breaking down content into smaller, digestible pieces, so that it’s easier to learn, increases learning engagement, and provides flexible learning opportunities in today’s busy world. Microlearning has been around in traditional learning for a while, but now it’s starting to influence the corporate world as well.
With millennials and Gen Z making up 50.7% of the US workforce, HR professionals are redefining what it means to attract, engage, and retain top talent. Both millennials and Gen Z demand to see mobile flexibility in the workplace. That means your corporate mobile learning strategy is more important than ever.
Here are 6 reasons why you should incorporate mobile learning into your employee training programs, and bring your L&D to the next level:
Engagement is key to the success of your Learning and Development programs. Employees who are not engaged will show a decrease in productivity and efficiency and are less likely to be motivated to participate in training programs in the future.
Microlearning is the solution. Microlearning creates 50% more engagement. That’s because the human brain is not wired to maintain focus for hours on end. Learning in stretches of 3-7 minutes matches the working memory capacity and attention spans of humans. Microlearning creates content that can be absorbed in short bursts to capture the user’s attention and cement learning. Repetition also aids in retaining information.
Improves knowledge retention
Research suggests that mobile learning drives better outcomes because it breaks learning up into bite-sized content. Mobile devices are made for delivering microcontent and information that’s easy to digest. When content is bite-sized, employees retain it better and can recall it faster when a situation demands. Your employees can incorporate this new knowledge into their day-to-day tasks and work routines.
Addresses employees needs
When employees don’t have the right skills they need to do their job, they become less motivated, productive, and satisfied with their jobs. Mobile learning can easily close that skill gap for your employees. By creating training modules, you can provide the necessary training for employees to become more proficient in a particular skill.
Increases employee satisfaction
Employee training and satisfaction go hand in hand. Training and educational programs let your employees know that their work is valued in your organization. Employees can gain new skills and perform their job responsibilities better. Your employees will feel happier and more appreciated, and that creates higher job satisfaction.
Provides customized learning opportunities
Mobile learning makes it easy for employees to learn at your own pace, and on their own time. When employees have a few minutes of downtime, they can grab their phone and take a quick course. With a mobile app, content is accessible at any time and from any location. Employees can choose the content they need to review when it’s most convenient for them.
Reduces costs and resources
With traditional employee training in a classroom, you incur costs for the instructor, location, travel, and educational materials. Employees also must take time out of their busy days to travel to the classroom. Mobile learning allows your employees the freedom to train and learn wherever they might be – with little cost to your organization.
L&D must ensure that your microlearning content is easily accessible and mobile-friendly. If your employees struggle to find the right content in your mobile app, can’t access what they need, or the app is slow, they will quickly be frustrated with the process.
As you develop your plans for employee training and mobile learning, keep in mind that you can incorporate an enterprise mobile app to help you reach your goals. Mobile phone usage continues to grow and now is the time to leverage a mobile app to empower and train your employees.
Cardware™ is the modern spin on a proven learning tool — the flashcard — and was specifically designed for today’s fast-paced work environment, delivering just-in-time and on-demand content to the people who need it most — anytime, anywhere. Our enterprise-class features and functionality include Sales Enablement, Connected Workforce, and Microlearning.
Book a demo with CatalystXL.